Open AccessDetermining Brand Personality of Nike Sports Shoes Using Aaker’s Brand Personality Scale
Author(s) -
Norizah Mohd Mustamil,
Ho Yeow Chung,
Mohd. Shoki Bin Mohd. Ariff
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol2.iss6.201
Subject(s) - nike , personality , psychology , advertising , scale (ratio) , product (mathematics) , dimension (graph theory) , brand awareness , social psychology , mathematics , business , geography , geometry , cartography , pure mathematics