Motif

The popularization of online video platforms has also increased the number of producers who, with reduced teams or composed of a single person, have an inexperienced profile in this activity. Thus, among the various specificities of the material produced, the sound issue tends to be underestimated, sometimes harming the message to be transmitted. The objective of the research was to develop a guide that would help the process of selection and use of music tracks, enhancing the audiovisual message. For the development of the digital solution, we used the methodologies of the Essential Competencies of Information Design (Simlinger, 2007) and Project E by Meurer & Szabluk (2010). As a result, we present the website Motif, with content on the use of music tracks in audiovisual material, based on emotions and musical characteristics, sensations, music track effects, soundtrack-based video editing, and a music tracks search tool, according to the listed concepts.