Open AccessThe role and types of content for promoting in social networks
Author(s) -
Olga Filina
Publication year - 2020
Publication title -
ekonomìka, menedžment, bìznes
Language(s) - English
Resource type - Journals
ISSN - 2415-8089
DOI - 10.31673/2415-8089.2020.017581
Subject(s) - content (measure theory) , promotion (chess) , content marketing , point (geometry) , quality (philosophy) , content analysis , computer science , marketing , business , digital marketing , sociology , mathematics , political science , mathematical analysis , social science , philosophy , geometry , epistemology , politics , law
The goal of this article to reveal the topic of the importance of using different content`s types for complex business promotion in social networks. The role of each of the following content `s types for the content marketing strategy formation in frame of SM marketing is analyzed. Based on this analysis we offered the model how to combine these types of content for business promotion depending on the sphere of activity and general marketing goals. Nowdays content marketing is an important tool for establishing a constant and interactive connection with a target audience for all areas of business. Due to high quality content and a clear content strategy companies create their own image for their audience. This research explore the topic of content marketing analyzing of the content`s types that companies use to communicate with social network users. All of the above content`s types were described in details from the point of view how to use them for solving certain marketing problems. Advices of combination all these content`s types for different business directions have been proposed.