USE OF INTERACTIVE TECHNOLOGIES AS A KEY FOR FORMATION OF PROFESSIONAL SUCCESS IN PHARMACEUTICAL ACTIVITIES

. High-quality professional training of health care professionals necessitates the renewal and introduction of innovative technologies, forms and methods of teaching in the educational process of establishments of higher education. It is time to train a modern specialist who will not only be competent, but also able to think independently, make responsible decisions and act creatively in various areas of professional activi-ties, navigate in modern society, information space, life-long learning. The purpose of the article is to determine the effective-ness of the introduction and use of interactive technolo-gies in pharmaceutical activities, taking into account the requirements of today. Methods. Theoretical and empirical. Results. Interactive teaching methods based on the latest information-and-computer technologies not only encourage students to creative search activities, promote their professional development, enable the development of their personality, but also create conditions for the for-mation of the necessary qualities for interaction in modern society. The main role in this process is played by dis-tance learning methods, which are based on modern computer technologies and have no equal in the degree of mobility, the number of students who study, and long-range. Originality. The use of interactive teaching methods leads to certain changes in the construction and structure of classes, which become more intense and interesting. Interactive learning technologies promote active interac-tion of students with each other and with the teacher. At the same time, interactive learning technologies are based on the direct interaction of students with the learning environment. Conclusion. Interactive teaching methods contribute to the intensification and optimization of the educational process in pharmaceutical activities. These modern meth-ods encourage the strengthening of educational influ-ences, as in their application students become more dem-ocratic, learn to think critically, be ready to solve complex professional problems, situations, show activity, initiative, demanding, responsibility for their actions, humane per-sonality qualities. Thus, teachers of medical establishments of higher education should help modern society to “get sick without complications” of general computerization, and students should be taught in the best traditions of practical orienta-tion of medical (pharmaceutical) education so that they are healthy, happy after graduation, motivated, highly professional, competitive, in demand and self-sufficient. Thus, the use of interactive teaching methods will opti-mize the educational process, which will make learning more effective and complement the interaction of teachers and students with interactive forms of communication and increase the level of higher education in Ukraine.