
FIGURATIVE LANGUAGE MEANS TO CREATE ADVERTISING SLOGANS
Author(s) -
Liudmyla Bakhmat,
Nataliia Tonkonoh
Publication year - 2019
Publication title -
vìsnik čerkasʹkogo unìversitetu. serìâ pedagogìčnì naukii/vìsnik čerkasʹkogo unìversitetu. serìâ pedagogìčnì nauki
Language(s) - English
Resource type - Journals
eISSN - 2524-2660
pISSN - 2076-586X
DOI - 10.31651/2524-2660-2019-3-57-63
Subject(s) - literal and figurative language , linguistics , advertising , computer science , art , business , philosophy