Open AccessSTRATEGIC BRAND MANAGEMENT: CONCEPTUAL BASIS
Author(s) -
Diana Fayvishenko
Publication year - 2020
Publication title -
vìsnik čerkasʹkogo nacìonalʹnogo unìversitetu ìmenì bogdana hmelʹnicʹkogo. serìâ ekonomìčnì nauki
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2707-5044
pISSN - 2707-5036
DOI - 10.31651/2076-5843-2020-1-26-31
Subject(s) - basis (linear algebra) , business , process management , brand management , knowledge management , computer science , marketing , mathematics , geometry