DIGITAL PROFESSIONS OF THE FUTURE: WHAT CHANGES TO EXPECT TO HUMAN CAPITAL IN THE CONDITIONS OF ESTABLISHING SOCIAL ENTREPRENEURSHIP?

In the article, authors express the opinion that among main trends of the future – the change of a number of professions and positions due to total digitalization and robotization of routine processes. The content of professions will be updated at the expense of creativity, technology and innovation. In the near future, the presence of 5 cognitive technologies is predicted: neuroimaging, cognotropic drugs, cognitive assistants, brain-machine interfaces, artificial sense organs. A number of professions of the future 2030 according to the expectations of futurists and business experts are presented. It has been determined that they are: ethical hacker, cybersecurity specialist, Java developer, digital detox therapist, neuro-manager, robot manager, virtual reality travel manager, product manager, ethical resources manager, cloud architect, companion for the elderly, curator of personal memory, surgeon to increase memory, digital currency advisor, etc. It is argued that the number of cross-cultural contacts is constantly growing in today's globally digitalized world. The opinion is expressed that today the skills of cross-cultural communication, interaction and management are necessary for everyone. Authors present the distribution of expert roles for the implementation of a standard, methodology or technology in the formation of social entrepreneurship. The opinion is expressed that for the development of cooperation and in the conditions of extremely limited human resources of highly qualified experts and the shortage of their time, the main factor of success is the correct distribution of roles between experts of different categories of market participants. It is technology that has made these young people truly “globally oriented” in social and digital entrepreneurship. Being in constant contact through social networks with people from other cultures, regularly consuming global and informational content, the generation of buzzers has become the most “globalized” generation in human history. It is noted that today the newest specialists, namely metachronicians, are in demand. People of this profession serve industrial works, and that is why metachronicles are one of the most in demand in the labor market. Author’s vision of the peculiarities of domestic ageism, which is intensifying in both formal and informal spheres of society in the conditions of virtual reality, is presented. Our own understanding of the differences between the skills of the older generation and the professional abilities of the younger generation through the prism of the domestic socio-economic environment for the development of specialists in various professions.