Open AccessОт жанра к формату через визуализацию «упаковки» контента
Author(s) -
Svetlana S. Raspopova,
Svetlana Simakova
Publication year - 2021
Publication title -
przegląd wschodnioeuropejski
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.186
H-Index - 4
eISSN - 2450-0828
pISSN - 2081-1128
DOI - 10.31648/pw.6887
Subject(s) - entertainment , computer science , multimedia , order (exchange) , visualization , world wide web , visual arts , art , artificial intelligence , economics , finance
The article refers to the fact that the genres of journalistic texts, the functional purpose of which has historically been to inform the audience, today form the basis of multimedia formats in which information occurs with elements of entertainment. When analyzing the formats of new media, we came to the conclusion that the core of the format is made up of elements of a particular genre, that only the “packaging” is changing in order to promote the format and taking into account the new information needs of society. The next important conclusion of the study is that visualization is the main means of creating a format in view of the spectacular nature of modern culture.