Open AccessMedia aesthetic component in special projects of the “Arguments and Facts” edition
Author(s) -
Svetlana Simakova,
Irina Topchii
Publication year - 2020
Publication title -
przegląd wschodnioeuropejski
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.186
H-Index - 4
eISSN - 2450-0828
pISSN - 2081-1128
DOI - 10.31648/pw.6526
Subject(s) - interactivity , component (thermodynamics) , space (punctuation) , computer science , multimedia , epistemology , aesthetics , art , philosophy , physics , thermodynamics , operating system
The article examines the special projects of the publication “Arguments and Facts”, which are a polycode journalistic text, determines the role of the media aesthetic component in creating a publicistic image. The theoretical basis of the research was the works of M. A. Berezhnoy, M. V. Zagidullina, E. Kats. The case method made it possible to characterize the main features of a polycode media text in terms of media aesthetic potential: interactivity, conceptual design, and organization of space. Together they allow you to create a coherent, convincing, expressive image, to establish contact with the addressee.