Open AccessOficjalna strona internetowa jako narzędzie kreowania wizerunku głowy państwa w Polsce, Rosji i Wielkiej Brytanii
Author(s) -
Marta Noińska
Publication year - 2020
Publication title -
przegląd wschodnioeuropejski
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.186
H-Index - 4
eISSN - 2450-0828
pISSN - 2081-1128
DOI - 10.31648/pw.6520
Subject(s) - variety (cybernetics) , state (computer science) , presentation (obstetrics) , political science , semiotics , politics , law , library science , media studies , sociology , computer science , linguistics , philosophy , artificial intelligence , medicine , algorithm , radiology
The paper analyzes the role of official websites in creating the image of the head of state in Poland, Russia and the United Kingdom. The official website is a convenient tool allowing not only the appropriate presentation of the leader, but also the immediate publication of new content. The wide variety of semiotic resources used on the webpages attracts and maintains the attention of the recipient. The author describes the history of the official websites, identifies the genres characteristic of individual political cultures and observes similarities and differences related to the image of the current head of state.