Open AccessBlickpunkt Wissenschaft. Einige Bemerkungen zur journalistischen Wissenschaftsvermittlung
Author(s) -
Magdalena Makowska
Publication year - 2019
Publication title -
prace językoznawcze
Language(s) - English
Resource type - Journals
eISSN - 2450-0801
pISSN - 1509-5304
DOI - 10.31648/pj.4479
Subject(s) - focus (optics) , sociology , sociology of scientific knowledge , scientific writing , linguistics , epistemology , social science , philosophy , physics , optics
Popular-science magazines occupy an important place amidst numerous areasof journalistic activity. Their aim is to convey scientific knowledge that is easily digestible and attractive in its form also when it comes to non-specialists. Authors of such texts facea difficult task of reconciling what is typically scientific with what is journalistic. The purpose of the article is a media-linguistic analysis of phenomena which constitute the journalistic transfer of scientific knowledge, taking place both in the verbal as well as visual sphere.The research corpus is based on the texts published in the Polish edition of the popular science magazine FOCUS. In the centre of research interest there are processes of hybridization and differentiation which are employed by authors of multimodal texts in order to optimizethe transfer of information.