Open AccessKRYTERIA EFEKTYWNOŚCI WSPÓŁCZESNEGO UKRAIŃSKIEGO SEKTORA WYDAWNICZEGO JAKO PODMIOTU KOMUNIKACJI SPOŁECZNEJ
Author(s) -
Iryna Kuzmuk
Publication year - 2016
Publication title -
civitas et lex
Language(s) - English
Resource type - Journals
eISSN - 2449-5522
pISSN - 2392-0300
DOI - 10.31648/cetl.2338
Subject(s) - publishing , social communication , public relations , sociology , social science , political science , media studies , business , law , communication
The article is devoted to the efficiency of modern Ukrainian publishing in the contextof social communication activities and determine the possibility of publishing as an activeparticipant in communication and range of problems that hinder its effectiveness. The new lookon social communication system discovers a meaningful role of publishing as social institute.The research is focusing on the criteria of book market statistics (knowing the audience), businesseffectiveness, mission and aims of publishing house, usage of proper media and involving professionalcommunicators. Described significance of social communication is not based on commercial feedback,but on the social benefits. Although the financial indexes are not diminished: the main pointsof publisher’s income are outlined. The results of study show the great communication potentialof all types of publishing that should be brought to life.