O KONSEKWENCJACH NIEPRZESTRZEGANIA ETYKI DZIENNIKARSKIEJ W DOBIE NOWYCH MEDIÓW

People have been bound by ethical codes for centuries. Taking into consideration the importanceand function of the journalistic profession, no one is surprised at the fact that codes adheringdirectly to journalists are being established nowadays and creating codes within a single editorialteam becomes a common practice. Breaking those codes usually results in specific consequences,many of which are not known to the interested parties. In the new media era many journalistsrun their accounts on social networking websites and the fact that they publish content therecan become a source of contention. No one is entirely sure how far the journalists’ bosses can goin serving their justice and how they should react to certain behaviours of their workers. Thereare some fully justified cases when journalists were fired from their positions for a single entrypublished on their blogs. There are also situations in which bosses felt insulted solely by opinionsdifferent from their own. The most important notion here in the ethical sense is to follow the widelyaccepted value systems and to care about someone else’s well-being more than your own.