Open AccessRetoryczne strategie i taktyki wywierania wpływu na wyborców w programach rosyjskich partii politycznych
Author(s) -
Robert Szymula
Publication year - 2020
Publication title -
acta neophilologica
Language(s) - English
Resource type - Journals
eISSN - 2450-0852
pISSN - 1509-1619
DOI - 10.31648/an.5215
Subject(s) - rhetorical question , power (physics) , political science , linguistics , sociology , public relations , philosophy , physics , quantum mechanics
The main aim of politicians’ actions (a struggle for power and retaining it) is connected with forming voters’ convictions, achieved, inter alia, with particular rhetorical strategies. Research demonstrated that in the analyzed material (programs of 11 Russian parties) three rhetorical strategies are employed: the lowering strategy, the elevation strategy and the theatricality strategy, implemented with the help of various tactics. The most frequently used strategy is undoubtedly the theatricality strategy, verbalized through the following tactics: encouraging, cooperating, separating, promising, anticipating and warning.