Open AccessINFERRING THE ROLE OF SOCIAL MEDIA ON GEN Z’S INVESTMENTS DECISIONS
Author(s) -
S K Khatik,
Rahul Raghvendra Joshi,
Vinod Kumar Adwani
Publication year - 2021
Publication title -
journal of content, community and communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.183
H-Index - 4
eISSN - 2456-9011
pISSN - 2395-7514
DOI - 10.31620/jccc.12.21/24
Subject(s) - financial literacy , affect (linguistics) , social media , investment decisions , investment (military) , literacy , business , economics , actuarial science , psychology , accounting , political science , finance , behavioral economics , economic growth , law , communication , politics
The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.