Open AccessEFFECTIVENESS OF HEALTH RISK COMMUNICATION DURING PANDEMIC: AN EXPLORATIVE STUDY
Author(s) -
Ramandeep Kaur,
Amit Jain,
Jayati Sharma
Publication year - 2021
Publication title -
journal of content, community and communication
Language(s) - English
Resource type - Journals
eISSN - 2456-9011
pISSN - 2395-7514
DOI - 10.31620/jccc.12.21/14
Subject(s) - government (linguistics) , pandemic , christian ministry , public relations , vernacular , hindi , internet privacy , social media , political science , welfare , covid-19 , business , medicine , computer science , world wide web , philosophy , linguistics , disease , pathology , natural language processing , infectious disease (medical specialty) , law
This article attempts to analyze the strategy adopted by the government of India to combat the COVID 19 pandemic, motivating people to take vaccines and addressing the issue of vaccine hesitancy. The study is based on the close review of various digital media platforms utilized by the government of India majorly the website and Facebook page of the Ministry of Health and Family Welfare and awareness videos on YouTube. The results include a list of crucial gaps that have not been paid attention to or were ignored during the information-based content development and dissemination via the official digital platforms. Also, a major gap was recorded in the set of information available in English, Hindi, and Vernacular languages. Vaccine hesitancy was one of the major issues during the pandemic. The study suggests that the issue of vaccine hesitancy was also under-addressed.