Open AccessSOCIAL MEDIA AND ITS IMPACT ON USER BEHAVIOR – A METHODOLOGICAL AND THEMATIC REVIEW
Author(s) -
Sana Singh,
M.V.Pavan Kumar,
Aakanksha Rawat,
Ritvik Khosla,
Smita Mehendale
Publication year - 2020
Publication title -
journal of content, community and communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.183
H-Index - 4
eISSN - 2456-9011
pISSN - 2395-7514
DOI - 10.31620/jccc.12.20/22
Subject(s) - social media , extant taxon , variety (cybernetics) , thematic analysis , user generated content , empirical research , systematic review , thematic map , computer science , data science , qualitative research , psychology , sociology , world wide web , social science , political science , epistemology , philosophy , medline , artificial intelligence , evolutionary biology , law , biology , cartography , geography
Social Media has invaded all walks of life including the way we consume content. The literature is rich with research on various aspects of social media and its impact on user behavior, organisations, and the society. This systematic literature review has been done to highlight the key themes and methodologies in extant literature for social media and its impact on user behavior. With 61 journal articles as the base of this review, 4 main research themes emerged, namely consumer motivation, effects of the platform format, content type, and the inverse impact of user behavior on the platforms. On exploration of the methodologies used in the relevant literature, a variety of approaches i.e. qualitative, quantitative, mixed, and non-empirical studies have been used to analyze social media usage and its impact on user behavior. Based on the methodological and thematic review, recommendations are provided for future research.