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MEDIA EXAGGERATION AND INFORMATION CREDIBILITY: QUALITATIVE ANALYSIS OF FEAR GENERATION FOR COVID- 19 USING NVIVO
Author(s) -
Sahil Gupta,
Jyotsna Sharma,
Muhammad Najm,
Siddharth Sharma
Publication year - 2020
Publication title -
journal of content, community and communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.183
H-Index - 4
eISSN - 2456-9011
pISSN - 2395-7514
DOI - 10.31620/jccc.12.20/03
Subject(s) - exaggeration , credibility , newspaper , social media , internet privacy , covid-19 , qualitative analysis , computer science , advertising , qualitative research , psychology , world wide web , sociology , political science , business , medicine , infectious disease (medical specialty) , social science , disease , pathology , psychiatry , law
Present world is information-driven. News, information, facts, figures, data are the few terms which are pedalling the wheels of the present life and human being too. The digitalisation has transformed the media in different ways. Apart from the traditional media platforms like radio, newspaper, magazines, and television, the new and speedy news delivery platforms has made the information accessible in a few seconds. The online platform like Instagram, Twitter, Facebook, WhatsApp, and various other social media, has transformed the people behaviour and expectations. Now the information can be accessed, obtained anytime and anywhere. Media has played a tremendous part in Covid times too. It has helped to spread the information about this deadly infectious very quickly. Almost every media platform is bombarded with ample information regarding Covid updates like new cases, deaths, number of tests conducted, recovery rates, precautions to be followed, etc. People tend to believe every piece of information coming their way. It has been difficult to differentiate that which chunk of information is to be trusted and which is fake. This paper has presented the respondents' sentiment regarding the information which they have come across Covid times. The qualitative analysis has been conducted using NVIVO 12 to extract the respondents' viewpoint about the exaggeration of media on coronavirus disease.

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