Open AccessLET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND ENGAGEMENT & THEIR SATISFACTION AND ADVOCACY
Author(s) -
Yousra Bousba,
Vikas Arya
Publication year - 2022
Publication title -
journal of content, community and communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.183
H-Index - 4
eISSN - 2456-9011
pISSN - 2395-7514
DOI - 10.31620/jccc.06.22/19
Subject(s) - interactivity , metaverse , novelty , advertising , product (mathematics) , customer engagement , brand engagement , marketing , psychology , business , social psychology , computer science , virtual reality , social media , world wide web , human–computer interaction , mathematics , geometry