Open AccessENTREPRENEURIAL INTENTION AND THE PERFORMANCE OF DIGITAL STARTUPS: THE MEDIATING ROLE OF SOCIAL MEDIA
Author(s) -
Mehdi Tajpour,
Elahe Hosseini
Publication year - 2021
Publication title -
journal of content, community and communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.183
H-Index - 4
eISSN - 2456-9011
pISSN - 2395-7514
DOI - 10.31620/jccc.06.21/02
Subject(s) - social media , reputation , structural equation modeling , knowledge sharing , knowledge management , psychology , digital media , population , computer assisted web interviewing , business , marketing , computer science , sociology , statistics , mathematics , world wide web , social science , demography
The purpose of this study is to investigate the effect of entrepreneurial intention on performance development mediated by social media in digital start-ups. The study population includes the managers of 416 digital start-ups. Based on Cochran's formula and with an error level of 5% at 95% confidence level, the minimum number of samples for this study was estimated to be 199. To collect data, a standard 29-item questionnaire was distributed online in 2020. This research has investigated the relationships between variables by using PLS3 software and structural equation modelling. The results indicate that the components of entrepreneurial intention including knowledge sharing, reputation, social relations and identity have a positive effect on the performance of digital start-ups mediated by social media. Furthermore, the results show that successful companies are constantly creating and distributing new knowledge and rapidly applying it to new technologies and products.