Open AccessMARKETING: NEW APPROACHES TO TEACHING
Author(s) -
Marver H. Bernstein
Publication year - 2021
Publication title -
nacionalʹnaâ associaciâ učënyh/nacionalʹnaâ associaciâ učenyh
Language(s) - English
Resource type - Journals
eISSN - 2782-2869
pISSN - 2413-5291
DOI - 10.31618/nas.2413-5291.2021.1.72.482
Subject(s) - business education , marketing , new business development , business environment , business , public relations , business model , higher education , political science , economic growth , economics , business administration
Difficulties and problems of business education are theoretically considered in the article. The advantages of traditional Western business education and the problems of young managers that are not ready for business activity in the environment of developing markets are highlighted. The author has examined the conditions of business education in Russia, its content and approaches to teaching.