
EXTRALINGUISTIC FEATURES OF THE APPLICATION OF DENGLISH IN THE LANGUAGE OF GERMAN ADVERTISING
Author(s) -
А. К. Аубакирова,
G. K. Tusupova,
Natalya Ustelimova
Publication year - 2020
Publication title -
evrazijskij soûz učenyh/evrazijskij soûz učënyh
Language(s) - English
Resource type - Journals
eISSN - 2413-9335
pISSN - 2411-6467
DOI - 10.31618/esu.2413-9335.2020.4.79.1060
Subject(s) - german , phenomenon , linguistics , advertising , computer science , history , business , philosophy , epistemology
The article examines the extralinquistic features of the functioning of Anglicisms in the German language. The phenomenon of denglish is shown on the example of German advertising texts.