Open AccessIMAGE OF A PHARMACY ORGANIZATION (HR-BRAND) IN THE CONSCIOUSNESS OF ITS EMPLOYEES
Author(s) -
V.D. Shvetsova,
Н.Н. Карева
Publication year - 2021
Publication title -
asj
Language(s) - English
Resource type - Journals
ISSN - 2707-9864
DOI - 10.31618/asj.2707-9864.2021.1.47.84
Subject(s) - business , economic shortage , social responsibility , point (geometry) , consciousness , marketing , pharmacy , public relations , government (linguistics) , psychology , linguistics , philosophy , geometry , mathematics , neuroscience , political science , law
The basis of a business from the point of view of social responsibility is its responsibility to internal stakeholders and, above all, to its employees: if a company has enough resources to take care of its employees, then this company can be trusted. This approach enables the employer to successfully compete in the labor market for the best specialists and not experience a "staff shortage" in the future. Companies that consistently implement social programs (i.e. are socially responsible) have the brand of a stable and reliable employer. The HR brand represents the image of the employing company in the minds of its employees, as well as potential employees in the labor market.