Open AccessUtilization of virtual tours as a promotional strategy during the pandemic for Lembah Rembulan tourism
Author(s) -
Dwi Intan Af’idah,
Dairoh Dairoh,
Ardi Susanto,
Arief Rachman,
Sharfina Febbi Handayani,
Riszki Wijayatun Pratiwi
Publication year - 2022
Publication title -
community empowerment
Language(s) - English
Resource type - Journals
eISSN - 2621-4024
pISSN - 2614-4964
DOI - 10.31603/ce.5350
Subject(s) - tourism , visitor pattern , pandemic , promotion (chess) , virtual space , virtual community , tourist attraction , social media , business , advertising , covid-19 , sociology , marketing , computer science , world wide web , political science , the internet , artificial intelligence , medicine , disease , pathology , politics , infectious disease (medical specialty) , law , programming language
Due to limited space for visitors and increasingly difficult promotional activities, the tourism sector is the sector most affected by the Covid-19 pandemic situation. This has a negative impact on visitor numbers. The Lembah Rembulan tourist attraction in Tegal Regency is one of the tours affected by Covid-19. As a result, a marketing strategy that can introduce tourism using existing technology other than social media, such as virtual tour applications, is required. The purpose of this community service is to create a virtual tour for the Lembah Rembulan tourist attraction and to assist the management team in using virtual tours as a pandemic tourism promotion strategy. This program uses socialization as a method, providing guidance on how to use applications, training on how to use virtual tour applications, and technical assistance of managing virtual tours. As a result, participants have a good understanding of how to use the Lembah Rembulan virtual tour. The fact that 91% of participants are familiar with the related virtual tour applications.