Open AccessPengaruh Atmosfir Store, Brand Identity, Dan Social Media Marketing Terhadap Keputusan Pembelian Dengan Variabel Mediasi Minat Beli (Studi Empiris Pada Kedai Kopi Janji Jiwa)
Author(s) -
Andriawan Pamungkas,
Diesyana Ajeng Pramesti
Publication year - 2021
Publication title -
borobudur management review
Language(s) - Spanish
Resource type - Journals
ISSN - 2798-3676
DOI - 10.31603/bmar.v1i1.5009
Subject(s) - purchasing , nonprobability sampling , advertising , business , purchasing decision , sample (material) , intervening variable , marketing , population , sociology , chemistry , demography , chromatography