Open AccessPENINGKATAN KEMAMPUAN MANAJEMEN PEMASARAN PRODUK UNGGULAN BERBAHAN DASAR NANEAS KECAMATAN MEKARSARI BARITO KUALA PROVINSI KALIMANTAN SELATAN
Author(s) -
Syafril Syafril,
Yuliani Yuliani,
Muhammad Hanif Fahmi,
Netti Rosiana Fadhilah,
Jamaluddin Jamaluddin
Publication year - 2020
Publication title -
jurnal pengabdian al-ikhlas universitas islam kalimantan muhammad arsyad al banjary
Language(s) - English
Resource type - Journals
ISSN - 2461-0992
DOI - 10.31602/jpaiuniska.v6i1.3359
Subject(s) - business , marketing , product (mathematics) , service (business) , marketing management , advertising , mathematics , geometry
Community Service Activities by providing Training in Improvement of Marketing Management Capabilities of Leading Products Based on Pineapple in Mekarsari District are expected to increase the knowledge of SMEs, managers of BUMDES and village apparatus in marketing the products produced. One marketing technique that can be used is the marketing mix which is a combination of a number of marketing tools used by the company to convince the object of marketing or the intended target market. SMEs and BUMDES can increase sales by paying attention to products, prices, places and promotions. The combination of 4P in a product marketed will be able to increase the sales volume of SMEs in Mekarsari Barito Kuala District.