Open AccessHow to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study
Author(s) -
Ridwin Purba,
Nguyen Van Thao,
Herman Herman,
Damaris Rossi Sitohang,
Pham Thi Quynh Trang
Publication year - 2022
Publication title -
universal journal of social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2769-8912
DOI - 10.31586/ujssh.2022.213
Subject(s) - slogan , hyperbole , synecdoche , advertising , literal and figurative language , metaphor , sarcasm , newspaper , product (mathematics) , linguistics , irony , metonymy , political science , mathematics , business , philosophy , geometry , politics , law