Open AccessNew normal: An HRM perspective of post COVID-19 in the airline industry
Author(s) -
Hassan Imam
Publication year - 2021
Publication title -
journal of research in psychology
Language(s) - English
Resource type - Journals
eISSN - 2664-9500
pISSN - 2664-9497
DOI - 10.31580/jrp.v3i2.2340
Subject(s) - pandemic , covid-19 , perspective (graphical) , business , crisis management , economy , political science , public relations , economics , management , disease , infectious disease (medical specialty) , medicine , virology , pathology , artificial intelligence , outbreak , computer science
In January 2020, the World Health Organization declared a public health emergency and announced a new coronavirus disease (COVID-19), which would later go on to be declared as a pandemic, changing the global sphere and placing the economies of almost all countries under heavy stress. The airline industry, that had just begun recovering after facing crises one after another in the last two decades, from early 2000 due to 9/11, to the global financial crisis later, is now oce again facing an enormous challenge of closed borders and greater lockdowns due to the pandemic. Borders are closed, with very few planes are in the air, while the rest are grounded. The purpose of this paper is to give a conceptual understanding of the current pandemic situation and its consequences on the airline industry. The paper takes a unique perspective of human resource management (HRM) that is rarely used in the airline industry.