Open AccessFactors Influencing Brand Equity of Sportswear Brand Among Young Adult In Malaysia
Author(s) -
Nurain Farahaina Binti Ilias,
Tony Khoo Weii Liang,
Michelle Claudia Lo,
Ummi Sakinah binti Nor Afendi,
Sim Shin Yee,
Nur Izzati binti Badruddin
Publication year - 2020
Publication title -
journal of marketing and information systems
Language(s) - English
Resource type - Journals
eISSN - 2664-7990
pISSN - 2664-7982
DOI - 10.31580/jmis.v3i1.1451
Subject(s) - brand equity , brand awareness , brand loyalty , brand management , business , advertising , brand extension , marketing , product (mathematics) , population , sociology , geometry , mathematics , demography