Open AccessAssessing the effectiveness of automated email marketing campaign to retain customer loyalty
Author(s) -
Nur ‘Atiqah Farihah Binti Shifhuddin
Publication year - 2022
Publication title -
journal of management info
Language(s) - English
Resource type - Journals
eISSN - 2663-0532
pISSN - 2313-3376
DOI - 10.31580/jmi.v9i1.2619
Subject(s) - loyalty business model , loyalty , marketing , relationship marketing , loyalty program , business , order (exchange) , customer advocacy , direct marketing , advertising , computer science , marketing management , finance , service quality , service (business)