Open AccessThe Motivation to Become Indigenous Entrepreneur: A Case of Orang Asli in Malaysia
Author(s) -
Mui Li Cheng,
Helen Hong
Publication year - 2021
Publication title -
asia proceedings of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2663-6638
pISSN - 2663-662X
DOI - 10.31580/apss.v8i1.1956
Subject(s) - indigenous , tourism , entrepreneurship , marketing , qualitative research , perception , business , economic growth , public relations , political science , sociology , social science , psychology , economics , finance , ecology , neuroscience , law , biology
Entrepreneurship is an essential contribution to the economy and development of a nation. This study aims to understand what may motivate Orang Asli to become indigenous entrepreneurs. Using a qualitative approach, this study employs a semi-structured in-depth interview to collect data from ten indigenous entrepreneurs in the tourism business. According to the findings, the Orang Asli are motivated to become indigenous entrepreneurs because of the following reasons: to create job opportunities and income for the community, generate funds for the community, increase demand for tourist activities at their place, personal interest, promote and preserve the culture and lastly improve any negative perceptions towards Orang Asli. This study's findings provide a reference for the relevant authorities to strengthen training or entrepreneurship programs to support Orang Asli in pursuing indigenous entrepreneurial activities in the tourism business.