Open AccessVeterans Initiatives in Franchising Framework
Author(s) -
Siti Nurhayati Khairatun
Publication year - 2019
Publication title -
asia proceedings of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2663-6638
pISSN - 2663-662X
DOI - 10.31580/apss.v4i1.622
Subject(s) - relocation , franchise , incentive , government (linguistics) , business , marketing , core (optical fiber) , public relations , political science , engineering , economics , telecommunications , linguistics , philosophy , computer science , microeconomics , programming language
Every year thousands of military veterans were discharged honorably in Malaysia. The government has been helping those veterans to get their feet back into civilian economy. A number of relocation programmes are introduced as part of the efforts. Previous studies show that franchising system is a successful route to start a new life changing experience for many people. Veterans, geared with discipline and broad military training experiences, are a good fit for franchising system. This paper presents findings from a content analysis of United States’ top 50 franchisors voted as the best companies for their veteran initiatives. Based on the findings, a franchising framework for veteran initiatives is based on three core components: financial incentives, corporate support and training. This study contributes a practical implication by providing a fundamental direction for the franchise industry in Malaysia to model their own veterans initiatives frameworks.