
GENERATION Y EMPLOYEES IN THE BANKING SECTOR IN MALAYSIA: SOCIAL NEEDS, INTENTION TO STAY AND PERCEIVED ORGANIZATIONAL SUPPORT
Author(s) -
Zabedah Othman,
Jugindar Singh Kartar Singh,
Raemah Abdullah Hashim
Publication year - 2019
Publication title -
asia proceedings of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2663-6638
pISSN - 2663-662X
DOI - 10.31580/apss.v4i1.585
Subject(s) - perceived organizational support , workforce , mediation , sample (material) , business , social needs , social support , psychology , marketing , organizational commitment , public relations , social psychology , political science , health care , economic growth , economics , chemistry , chromatography , law
By year 2025, 75% of the workforce will be Gen Y employees. This study examined the influence of social needs on the intention to stay by Gen Y employees in the banking sector in Malaysia. The mediation role of perceived organizational support between the two constructs was examined. In this quantitative study, primary data was collected from a sample of 470 respondents. The examination concluded that higher level of social needs had a positive and significant influence on intention to stay. This study further revealed that perceived organizational support partially mediated the relationship between social needs and intention to stay. Due to the expected rise of the Gen Y workforce in future, this study will give organizations a better understanding and knowledge of Gen Y social needs and provide them the right tools to collaborate and find the right solutions.