Open AccessLoyalitas Nasabah Bank Nagari Syariah Cabang Bukittinggi Dilihat dari Kualitas Pelayanan
Author(s) -
Doni Marlius
Publication year - 2018
Publication title -
jurmak : jurnal riset manajemen dan akuntansi
Language(s) - English
Resource type - Journals
ISSN - 2355-7052
DOI - 10.31575/jp.v1i3.60
Subject(s) - empathy , business administration , business , reliability (semiconductor) , loyalty , service quality , service (business) , loyalty business model , collateral , value (mathematics) , marketing , psychology , mathematics , statistics , social psychology , finance , power (physics) , physics , quantum mechanics
Customer loyalty is very important for companies that maintain the continuity of their business and the continuity of business activities. The purpose of this study is to determine the effect of service quality on customer loyalty Bank Syariah Bank Bukittinggi Branch. The sample used counted 86 people, with method of doubled linear regression analysis. The result proves that the physical evidence has a significance value of 0.016 0.05, that physical evidence, empathy, reliability, responsiveness and assurance have a significance value of 0,000 <0.05. Thus the physical evidence, empathy, reliability, responsiveness and collateral together have a positive and significant impact on customer loyalty of Bank Nagari Syariah Bukittinggi Branch.Keywords: Loyalty, Quality of Service