
Роль бренду в конкурентної стратегії компанії.
Author(s) -
K. Dudko
Publication year - 2020
Publication title -
ekonomìka ì organìzacìâ upravlìnnâ
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2707-9899
pISSN - 2307-2318
DOI - 10.31558/2307-2318.2020.1.6
Subject(s) - competition (biology) , business , commercialization , promotion (chess) , marketing , position (finance) , globalization , brand management , the republic , competitive advantage , market economy , economics , political science , ecology , philosophy , theology , finance , politics , law , biology