Open AccessОсобливості брендингової політики споживчих товарів.
Author(s) -
А. Taranych,
Anastasiia Shapoval
Publication year - 2019
Publication title -
ekonomìka ì organìzacìâ upravlìnnâ
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2707-9899
pISSN - 2307-2318
DOI - 10.31558/2307-2318.2019.1.10
Subject(s) - competitor analysis , business , marketing , portfolio , marketing strategy , product (mathematics) , brand management , market segmentation , marketing mix , brand extension , marketing management , geometry , mathematics , finance