Open AccessMillenials Lifestyle Phenomenon dan Store Atmosphere terhadap Buying Decision
Author(s) -
Sulastri Fazriah,
Nor Norisanti,
Kokom Komariah
Publication year - 2019
Publication title -
journal of management and bussines
Language(s) - English
Resource type - Journals
eISSN - 2684-8317
pISSN - 2656-8918
DOI - 10.31539/jomb.v1i2.748
Subject(s) - purchasing , atmosphere (unit) , purchasing decision , sample (material) , test (biology) , life style , value (mathematics) , probability sampling , statistical analysis , psychology , advertising , statistics , mathematics , marketing , business , medicine , applied psychology , environmental health , geography , chemistry , meteorology , paleontology , population , chromatography , biology
The purpose of this study was to determine the effect of store lifestyle on purchasing decisions. The research method in this study uses the type of sample included in the random sampling sample and by distributing questionnaires as many as 100 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test using simultaneous (f test). Based on the results of the F test the probability value sig 0,000 <0.1. In conclusion, life style (X1) and Store Atmosphere (X2) have a significant effect on purchasing decisions (Y).
Keywords: Purchasing Decisions, Lifestyle, Store Atmosphere