Open AccessPengaruh Life Style, Kualitas Produk dan Store Image terhadap Keputusan Pembelian
Author(s) -
Astri Ayu Purwati,
Yusrizal Yusrizal,
Indah Cipta Ramadhani
Publication year - 2019
Publication title -
journal of management and bussines
Language(s) - English
Resource type - Journals
eISSN - 2684-8317
pISSN - 2656-8918
DOI - 10.31539/jomb.v1i1.652
Subject(s) - purchasing , product (mathematics) , purchasing decision , advertising , quality (philosophy) , style (visual arts) , sample (material) , life style , business , brand image , marketing , psychology , mathematics , art , applied psychology , visual arts , philosophy , chemistry , geometry , epistemology , chromatography
The purpose of this research is to find out and analyze the influence of life style, product quality, and store image on consumer purchasing decisions atMulia InternationalStore Fashion Sukaramai PlazaPekanbaru.The method used is multiple linear regression analysis.The sample used was 100 respondents.The results of this study indicate that life style and product quality have a significant effect on purchasing decisions, while store image has no significant effect on consumer purchasing decisions inMulia InternationalStore Fashion Sukaramai PlazaPekanbaru.
Keywords: Life Style, Product Quality, Store Image, Purchasing Decision.