Open AccessАdvantages and Obstacles of Using Benchmarking in Managing the Marketing Potential of Higher Education Institutions
Author(s) -
Inna Akhnovska,
Iryna Banzeliuk
Publication year - 2020
Publication title -
modern economics
Language(s) - English
Resource type - Journals
ISSN - 2521-6392
DOI - 10.31521/modecon.v20(2020)-03
Subject(s) - benchmarking , higher education , business , marketing , relevance (law) , marketing management , knowledge management , public relations , process management , computer science , political science , economics , economic growth , law
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