Open AccessАdvantages and Obstacles of Using Benchmarking in Managing the Marketing Potential of Higher Education Institutions
Author(s) -
Inna Akhnovska,
Iryna Banzeliuk
Publication year - 2020
Publication title -
modern economics
Language(s) - English
Resource type - Journals
ISSN - 2521-6392
DOI - 10.31521/modecon.v20(2020)-03
Subject(s) - benchmarking , marketing , business , higher education , economic growth , economics