Open AccessThe Effects of Mediating Consumer-Based Brand Equity and Moderate Income on Endorser Credibility with Buying Interest
Author(s) -
Indah Raya Permata,
Zakaria Wahab,
Muchsin Saggaff Shihab,
Agustina Hanafi
Publication year - 2019
Publication title -
modern economics
Language(s) - English
Resource type - Journals
ISSN - 2521-6392
DOI - 10.31521/modecon.v16(2019)-02
Subject(s) - credibility , brand equity , business , equity (law) , marketing , advertising , political science , law