Open AccessAutomation of relations with customers as a tool of management of agricultural enterprises
Author(s) -
N. Mytskevych,
D. Mytskevych
Publication year - 2020
Publication title -
vìsnik agrarnoï nauki pričornomor'â
Language(s) - English
Resource type - Journals
eISSN - 2411-9199
pISSN - 2313-092X
DOI - 10.31521/2313-092x/2020-3(107)-3
Subject(s) - automation , business , customer relationship management , process management , transparency (behavior) , enterprise information system , office automation , knowledge management , computer science , marketing , engineering , mechanical engineering , computer security , operating system
Automation of relations with customers as a tool of management of agricultural enterprises The article considers the use of CRM-system in the business activity of an agricultural enterprise. The application of automated technology as a tool for transparency of the enterprise, customer relationships and the benefits that gives business this innovation, aimed at building a sustainable business strategy. The influence of the CRM-system on the efficiency of work with clients through the mechanism which includes the improved use of the information, reasonable behavior of sale and customer service and allows to optimize activity of the enterprise is defined. Keywords: automation, innovation, CRM-system, customer relations, management, enterprise.