Open AccessDEVELOPMENT OF FOOD TOURISM PERSPECTIVES IN UKRAINE
Author(s) -
E.L. Mihailuk,
O.A. KHUMAROV
Publication year - 2020
Publication title -
ekonomìčnì ìnnovacìïï
Language(s) - English
Resource type - Journals
eISSN - 2616-5430
pISSN - 2524-003X
DOI - 10.31520/ei.2020.22.2(75).71-81
Subject(s) - tourism , popularity , tourism geography , marketing , destinations , business , consumption (sociology) , tourist destinations , geography , economy , economic growth , political science , sociology , economics , social science , archaeology , law
Topicality. The development of domestic tourism is relevant today around the world, and Ukraine is no exception. One of the domestic tourism types for the country can be food tourism, which is still unequally developed within tourist destinations.Aim and tasks to assess the condition of food tourism development in Ukraine and to outline the prospects for its further development on the basis of the European experience.Research results. A promising area of tourist services market development is food tourism - a specialized type of tourism, focused on learning about the history, technology and culture of national dishes and products consumption, as well as training and professional development in cooking. Trends in the modern tourism market show a growing interest among consumers in these types of travel.According to the UNWTO (World Tourism Organization), most tourists mark the food aspect as the main reason for visiting a country, and argue that the gastronomic features of the country are one of the three main reasons in determining the place of tourist travel.Wine tours in Zakarpattia, Odessa, Kherson and Mykolayiv regions are gaining the most popularity in Ukraine among the actively demanded directions of tourist and gastronomic activity. Deep cultural traditions, in particular in food, for which Ukraine is famous, create preconditions for the formation of numerous interesting gastronomic tours for both domestic and foreign tourists.Conclusion. Current trends in the development of food tourism in Ukraine indicate its significant potential and opportunities for professional development, because now this area of tourism is engaged in a limited number of tourism companies; Most trips are organized to Lviv, Zakarpattia and Poltava regions, where there are strong national traditions, the formation of their own gastronomic brands and geographical indications, a strong authentic culture and specific culinary preferences. The combinatorial capabilities of gastronomic tourism, which are actively used in European practice, open its perspectives in the domestic tourism sector, in particular, increasing employment of local people and strengthening the competitiveness of agro-industrial, recreational and agricultural regions and multinational areas of our country.