AN IDEOLOGICAL PRINCIPLE FORMING THE MARKET LOGISTICS THEORY

Topicality. In the conditions of a developed market economy and the deepening of the specialization of business entities, the theory of logistics is more oriented towards enterprises, and not to markets, and needs some market reorientation. Under the pressure of market processes, scientists are trying to generalize the market logistics processes of goods through the introduction of such concepts as: "logistics system", transport, marketing logistics. Further analysis of the theory of logistics requires attention to the main element of the market - the product, given that all economic actors in a market economy operate in a market environment, that is within the relevant commodity markets. That is, any business entity belongs to a certain commodity market ie it operates within a defined commodity market. Note that the product is precisely the element that determines the market - the commodity market. Consequently, the realization of the functions of the commodity movement combines the respective economic entities among themselves into the logistic chain of the commodity market. The logistic chain is a clearly defined route of a commodity wheel with logistic transitions, in which there are changes in the nature of the flow of goods, as well as changes in ownership.Aim and tasks. The purpose of this article is to develop approaches to the formation of the theory of market logistics on the reproductive principle. Research results. Development of proposals for the formation of the theory of market logistics on the reproductive principle. The definition of the category "market logistics" is given, the principles on which effective logistic chains of commodity markets should be organized and their reproductive processes must be formed.Conclusions. Construction of an effective reproduction market logistics is also provided by the minimum costs associated with the flow of material flow from the supplier to the consumer at the minimum possible date.However, the real process of movement of goods in the market is associated with the appearance on its way of some obstacles (barriers), or points of logistical gaps, which, on the one hand, leads to increased opium and increased costs for overcoming it, and on the other hand, to forced warehousing (delay) when there is a lack of bandwidth of the market chain links. Therefore, the task of the next research of market logistics is to determine ways to overcome these obstacles or gap, which impair the ideal conditions for the movement of material flows, channels of commodity movement as a deviation from a single straight line.