Open AccessMARKETING COMMUNICATION INSTRUMENTS OF THE UKRAINIAN WINE INDUSTRY ENTERPRISES
Author(s) -
Nina Fedorova
Publication year - 2017
Publication title -
ekonomìčnì ìnnovacìïï
Language(s) - English
Resource type - Journals
eISSN - 2616-5430
pISSN - 2524-003X
DOI - 10.31520/ei.2017.19.2(64).303-309
Subject(s) - ukrainian , wine , business , marketing , promotion (chess) , marketing communication , political science , food science , philosophy , linguistics , chemistry , politics , law
The article is dedicated to the aspects of wine marketing in Ukraine. The peculiarities of marketing activity of the wine industry enterprises are determined. The list of the most used marketing communication tools of domestic companies is studied. The necessity of investigation of the possibilities of using non-standard means of promotion in the practice of Ukrainian wine-makers is emphasized.