Peculiarities of Ukrainian Films Distribution at the Present Stage

The relevance is determined by the need to reconsider the attitude to the traditional system of film distribution in the new reality. Under conditions of quarantine, the film and the audience actively interact mainly outside of cinemas. Current distribution practices have changed significantly over the last year. Cinemas have almost lost movies and viewers, and filmmakers are trying to minimize the negative effects with new content delivery channels. It is important for various representatives of the film industry to quickly and effectively adapt to new conditions of film consumption. The methodology. We used the methods of analysis and synthesis in the study of certain characteristics of the domestic rental repertoire, rental conditions of national films, audience preferences. The comparison revealed the features of distribution at the present stage, new opportunities for the distribution of film products in the modern audiovisual space. The method of generalization is used in determining the relevance of study issues, the degree of its theoretical development, identifying positive and negative features in the film practice of Ukrainian distributors, trends in modern film distribution. The purpose of the article is to analyze and highlight the trends in the distribution of Ukrainian films. The results. Perspective channels of content distribution in the conditions of crisis of cinema rental are considered. It is proved that different types of television, online distribution segment in practice show interest in new Ukrainian cinema. It is established that Ukrainian film producers and distributors partially use modern mechanisms of distribution of national films. The topicality. It can be stated that the topic of distribution of national films in the current conditions of cinema crisis is insufficiently studied. There is a lack of study in this regard. We have made an attempt to analyze in detail the topical issues of the development of Ukrainian cinema, which have not received sufficient comprehensive coverage of modern domestic science. The practical significance. The gradual recovery of the film distribution industry and the film industry is associated with modern methods of delivering films to the audience. The analysis shows the need for further study in this direction. The materials of study can be used in the development of the distribution strategy of national films, in the preparation and practical activities of various representatives of the film industry.