Evolutionary processes in the modern cultural space of the region

The relevance of the issue lies in revealing the role of regions in modern cultural practice, because in those regions many interesting artifacts are concentrated and many initiatives are born, the implementation of which helps them gradually come to the forefront of cultural practice of the state. The methodology. A biographical method was applied, with the help of which it was possible to reconstruct the origins and cultural potential of Rivne conductor H. Fiskov and to reveal his potential opportunities in art. The method of content analysis helped to compare the available information with the reaction of public to the concerts held in the city and to clarify the role of the chamber orchestra “Brevis” in the system of cultural services for the local population. The historical method was used during the correlation of information about the development of creativity (composition and translations of popular world’s hits) for the existing orchestra of H. Fiskov. And all this helped to create a specific creative portrait of a regional musician who is able to respond to modern challenges. The scientific topicality. The cultural potential of the region is revealed through the prism of artistic and organizational-cultural activity of Rivne instrumental conductor and teacher H. Fiskov, his potential creative characteristics are analyzed, the main parameters of which allow the artist to actively position himself in the space of modern art culture. Referring to the creative potential of the artist, changes for the better in this situation in the region are predicted due to the need to create a number of organizational structures, which will help normalize the existing artistic life, give it significant professionalism and thus significantly affect the level of artistic culture of the local population. The practical significance of the study is to share this information among the artists from other regions of the country, an attempt to change the existing potential of artistic groups in the regions, subordinating it to general issues of state or regional cultural policy.