Open AccessFEATURES OF THE USE OF THE MARKETING COMPLEX AND ITS CONCEPTS AT THE ENTERPRISES OF THE HOTEL INDUSTRY
Author(s) -
Iryna Kyryliuk,
O. S. Lytvyn
Publication year - 2018
Publication title -
ekonomìčnì gorizonti
Language(s) - English
Resource type - Journals
eISSN - 2616-5236
pISSN - 2522-9273
DOI - 10.31499/2616-5236.1(4).2018.132466
Subject(s) - marketing , hotel industry , business , product (mathematics) , marketing management , marketing research , digital marketing , marketing strategy , marketing mix , tourism , mathematics , political science , geometry , law