Open AccessManagement decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship
Author(s) -
Volodymyr S. Symakov
Publication year - 2021
Publication title -
ekonomìčnì gorizonti
Language(s) - English
Resource type - Journals
eISSN - 2616-5236
pISSN - 2522-9273
DOI - 10.31499/2616-5236.1(12).2020.225190
Subject(s) - modernization theory , entrepreneurship , marketing , e commerce , business , meaning (existential) , knowledge management , economics , computer science , psychology , finance , world wide web , psychotherapist , economic growth
The purpose of the article is to analyse the types of management decisions on the modernization of e-commerce enterprises as subjects of innovative entrepreneurship and to explore their content. Methodology. In the study of this issue used methods of generalization, comparison and systematic method. Results. In the article the types of management decisions on the modernization of e-commerce enterprises as subjects of innovative entrepreneurship are analysed. Their content has been studied. Scientific positions are described and statistical data on the research topic are given. Practical meaning. To better understand the issues of management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship, the author analysed foreign sources, which allowed to understand the features of world experience that determine the need of e-commerce enterprises in Ukraine to focus on new technological solutions and modern management approaches. Prospects for further research. The author analyses the current trends of enterprise modernization and notes that conversion optimization is becoming an increasingly serious problem in today’s business environment, as companies seek to effectively customize the pages of their products and make sure that their products stand out in all areas of multi-channel marketing. This can include dynamic Facebook advertising, Google shopping advertising, or digital marketing efforts.