Open AccessENSURING THE INNOVATIVE COMPETITIVENESS OF THE ENTERPRISE ON THE BASIS OF SUSTAINABILITY
Author(s) -
Oleksandr Liashok
Publication year - 2020
Publication title -
naukovì pracì donecʹkogo deržavnogo tehnìčnogo unìversitetu. serìâ ekonomìčna
Language(s) - English
Resource type - Journals
ISSN - 1680-0044
DOI - 10.31474/1680-0044-2020-1(22)-132-139
Subject(s) - mainstream , sustainable development , sustainability , dynamism , business , consumption (sociology) , enterprise life cycle , industrial organization , economic system , economics , process management , ecology , political science , sociology , social science , physics , quantum mechanics , law , biology
It was noted that the complexity of approaches to addressing the issues of achieving innovative competitiveness of the enterprise on the basis of sustainability. Scientists have raised a number of issues related to the active implementation of the achievements of STP (scientific and technological progress) in the processes of production and consumption. But due to the complexity and dynamism of the studied phenomena, the theoretical and practical aspects disclosed earlier are not universal enough. This concerns the separate representation of the place of ecological, economic and social components of sustainable development. Based on the above, the aim of the article is to substantiate the theoretical basis of innovative competitiveness of the enterprise biosphere as the mainstream of the world economy. The obtained results of the research allow to assert the necessity to introduce the provisions of the concept of sustainable development into the model of management of innovative competitiveness of the enterprise. The main idea should be the provisions for the implementation of sustainable development tools to market mechanisms that cover the behavior of producers and consumers. The synergy of interests of producers and consumers will intensify the economic development of the enterprise, increase its competitiveness. Taking into account the manifestations of such basic mainstream sustainable development as the combination of environmental, social and environmental goals of economic activity will build an ideal model of financial support for innovative competitiveness of the enterprise. Such a model can be considered quite promising, because it is expected to achieve a balance of interests between producers and consumers, between the ways of development of society and the economy with their natural capabilities to ensure further progress. It is proved that mentioned sustainable and environmental friendly business methods for ensuring the innovative competitiveness of the enterprise on the basis of sustainability are not only better for our eco-system but they can also create a unique competitive advantage for companies. In this case the investment could pay off. Since our eco-system is very important for us humans it is logical to give our best to pave our way to a green economy.