Open AccessLEXICAL-SEMANTICAL PECULIARITIES OF POLISH LANGUAGE ADVERTISING TEXT AT THE BEGINNING OF THE XXth CENTURY
Author(s) -
Олена Пелехата
Publication year - 2019
Publication title -
prikarpatsʹkij vìsnik ntš. slovo
Language(s) - English
Resource type - Journals
ISSN - 2304-7402
DOI - 10.31471/2304-7402-2019-2(54)-355-363
Subject(s) - newspaper , beauty , period (music) , advertising , linguistics , history , lexical item , literature , art , aesthetics , philosophy , business
The article analyzes the lexical-semantic peculiarities of advertising on the pages of the newspaper «Kurier Stanisławowski», depending on the cultural-historical situation in the period of the formation of massive newest communications. The lexical-semanticfield «Beauty, health, fashion and resttime of the city inhabitants» is separated. Manipulative approaches in advertising texts are analyzed.